Month: October 2023
Unlocking the Power of Ideal Customer Profiles (ICPs) in Sales
Maria Edington
In simple terms, ICPs in sales is a representation of the prospects that likely need your product or service. This means that when you’re creating your marketing campaigns or sales strategy, you’re putting the needs of those people at the forefront of your mind. For decades (or even centuries), marketers and salespeople only knew a…
