
How to Analyze Voice of the Customer (VOC): Step-by-Step Guide for Contact Centers
Chris Kontes
Explore how AI and automation are transforming contact centers—from real-time speech analytics and agent assist tools to cutting-edge applications of generative AI and large language models (LLMs). This category features expert insights, use cases, and technology trends that help businesses elevate agent performance, optimize workflows, and enhance the customer experience. Stay ahead of the curve with practical knowledge on deploying intelligent systems that work seamlessly with human agents.

Chris Kontes
Understanding what customers really think is the foundation of great service, but it’s not always easy to capture. Voice of the Customer (VOC) is the practice of collecting, analyzing, and acting on customer feedback to improve products, services, and overall experience. In this guide, we’ll show you how to analyze Voice of the Customer data…

Chris Kontes

Chris Kontes

Chris Kontes

Chris Kontes


Chris Kontes


Maria Edington
Maria Edington

Balto helps leading contact centers turn insights into outcomes—in real time. Book a live demo to discover how our AI powers better conversations, coaching, and conversions.