
Elevate Customer Experience: Insights for Smarter Interactions
Delivering exceptional customer experiences is no longer optional—it’s a competitive advantage. In this category, explore how to reduce friction, boost satisfaction, and personalize interactions using tools like sentiment analysis and conversation analytics. Learn how voice strategy, bias awareness, and data-driven insights can transform every customer interaction into a meaningful connection.

What is a Good Customer Effort Score (CES)? An In-Depth Guide

Chris Kontes
The less effort your customers put in, the more likely they are to come back. In customer experience, ease isn’t a nice-to-have — it’s the whole game. That’s where Customer Effort Score (CES) comes in. A good customer effort score (CES) tells you that it was easy for a customer to complete an action, whether…