The right word used at the right time can energize deals and differentiate you. But one wrong word can be a deal killer. The most important tool salespeople have to engage buyers and standout in a noisy marketplace is word selection: the words they use (and don’t use).

Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different!, for a 60-minute masterclass on word selection.

• How one word can cause deal conversion issues .
• Why talking about experience when selling is meaningless and what you should talk about instead that excites prospects
• Why discovery should never be discussed with buyers
• The two words guaranteed to turn buyers off
• Why you should never want customers – and what you should desire instead
• Why the word “help” is perilous and how to avoid this critical mistake
• Why saying you are honest is a buyer turnoff
• The difference between customer service and account management – they aren’t synonyms
• The rephrased question that opens doors to more referrals than you ever dreamed possible
• Competitors? Hardly! How you should refer to them instead