customer effort score
What is a Good Customer Effort Score (CES)? An In-Depth Guide
Chris Kontes
The less effort your customers put in, the more likely they are to come back. In customer experience, ease isn’t a nice-to-have — it’s the whole game. That’s where Customer Effort Score (CES) comes in. A good customer effort score (CES) tells you that it was easy for a customer to complete an action, whether…