What is Gong?
Gong is a conversation intelligence and revenue analytics platform used by sales and customer-facing teams to analyze calls, meetings, and emails.
It captures and interprets buyer interactions to surface deal insights, coaching opportunities, and pipeline risks, helping teams improve win rates, forecast more accurately, and standardize high-performing sales behavior.
Gong Overview
Gong is best suited for mid-market and enterprise revenue teams that need deep visibility into sales calls, buyer interactions, and deal health across the entire pipeline.
It’s ideal for organizations that want to analyze 100% of their sales conversations, improve coaching effectiveness, identify deal risks early, and standardize the behaviors that drive higher win rates and more accurate forecasting.
Gong Features and Capabilities
- Conversation Intelligence Analysis
- Deal and Pipeline Visibility
- AI-Driven Coaching Insights
- Call and Meeting Recording
- Email and Activity Tracking
- Forecasting and Revenue Intelligence
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✅ Pros |
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Provides deep visibility into sales conversations and buyer behavior across calls, emails, and meetings. |
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Offers strong coaching insights that help managers identify skill gaps and scale high-performing behaviors. |
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Delivers clear deal and pipeline visibility that improves forecasting accuracy. |
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Integrates well with CRMs and sales engagement platforms, reducing data gaps. |
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Easy for teams to adopt due to intuitive dashboards and automated call capture. |
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❌ Cons |
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Primarily focused on sales, so it may not cover broader customer service or support use cases. |
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It can be expensive for mid-market teams or organizations scaling large sales teams. |
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Limited real-time guidance compared to dedicated agent-assist platforms. |
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Requires consistent CRM hygiene to get the full value from deal and pipeline analytics. |
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Analytics are strong, but customization options can be limited compared to more flexible platforms. |
Gong Alternatives & Competitors 2025
| Feature | Gong | Chorus AI / ZoomInfo | Salesloft | Outreach | Clari | Dialpad | Avoma | Jiminny | Balto | Salesken | Cresta |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Conversation Intelligence | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Deal and Pipeline Visibility | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| AI-Driven Coaching Insights | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ |
| Call Recording and Transcription | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Email and Activity Tracking | ✅ | ❌ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Forecasting and Revenue Intelligence | ✅ | ❌ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Real-Time Agent Assist | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ | ✅ | ✅ | ✅ |
| Dynamic In-Call Prompts and Workflows | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ |
Top Gong Alternatives & Competitors
1. Chorus AI / ZoomInfo
Chorus, now part of ZoomInfo, is a conversation intelligence platform that analyzes sales calls and meetings to surface coaching opportunities, talk patterns, and deal insights.
While Gong focuses heavily on revenue intelligence, pipeline accuracy, and activity mapping across the entire sales cycle, Chorus emphasizes post-call analysis, coaching insights, and deep integration with ZoomInfo’s go-to-market data.
Key features:
- Automatic recording and transcription of calls and video meetings across sales and customer-facing teams
- AI-driven insights on talk ratios, objection handling, competitor mentions, and messaging patterns
- Deal and pipeline context enhanced by ZoomInfo’s contact, account, and intent data
- Coaching tools that allow managers to review calls, share snippets, and score performance
- Integrations with CRMs and sales engagement tools for streamlined workflows
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✅ Pros |
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Deep alignment with ZoomInfo’s extensive B2B data ecosystem provides strong account and contact visibility |
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Easy to implement and simple for reps and managers to adopt |
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Deep AI-driven insights that go beyond Calabrio’s traditional reporting |
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Strong conversational analytics that identify key coaching moments |
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Useful for onboarding and reinforcing best practices across distributed sales teams |
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❌ Cons |
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Revenue intelligence and forecasting are not as advanced or comprehensive as Gong’s |
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Primarily focused on post-call analysis with little real-time guidance |
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Some analytics and enablement features overlap with other ZoomInfo products |
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Limited customization in dashboards compared to more robust platforms |
Best for: Sales teams already using ZoomInfo or heavily dependent on ZoomInfo’s data that want a straightforward conversation intelligence and coaching platform. Ideal for organizations that prioritize post-call analytics and coaching insights but do not need the full revenue intelligence and forecasting depth that Gong provides.
2. Salesloft
Salesloft is a revenue orchestration and sales engagement platform that helps teams manage their outreach, automate workflows, and analyze rep performance across calls, emails, and meetings.
While Gong focuses on conversation intelligence, deal insights, and revenue forecasting, Salesloft emphasizes multichannel engagement, activity execution, and structured sales processes.
Key features:
- Multichannel sales engagement across email, phone, social, and SMS
- Call recording, transcription, and basic conversation analytics
- Workflow automation that helps reps prioritize tasks and maintain consistent outreach
- Coaching tools such as call libraries, scorecards, and performance dashboards
- Integration with CRMs to track activity, sync data, and maintain pipeline visibility
- Cadence management is designed to standardize best-practice outreach sequences
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✅ Pros |
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Provides end-to-end sales engagement capabilities that Gong does not offer |
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Strong workflow automation that helps reps stay organized and consistent |
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Solid call recording and coaching tools for managers |
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Effective for onboarding and scaling repeatable outreach processes |
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Seamlessly integrates with most CRMs and sales tools |
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❌ Cons |
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Conversation intelligence depth is not as advanced as Gong’s |
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Limited forecasting and revenue intelligence capabilities compared to Gong |
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Post-call analytics are less robust and offer fewer actionable insights |
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No real-time call guidance or in-the-moment coaching |
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Works best when paired with another analytics tool for full visibility |
Best for: Sales teams that prioritize structured outreach, task automation, and multichannel engagement, and want lighter conversation analysis without adopting a full-featured revenue intelligence platform.
3. Outreach
Outreach is a sales engagement and revenue execution platform that helps teams automate outreach, manage workflows, and track buyer activity across channels.
While Gong focuses on deep conversation intelligence and revenue analytics, Outreach emphasizes task automation, multichannel engagement, and activity-driven deal execution.
Key features:
- Multichannel engagement across email, calls, social, and sequences
- Call recording, transcription, and basic conversation insights
- Workflow automation to help reps prioritize tasks and maintain consistent outreach
- Coaching tools such as call libraries, scorecards, and rep performance dashboards
- Deal management and activity tracking tied to CRM data
- Integrations with major CRMs, sales engagement tools, and productivity platforms
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✅ Pros |
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Strong automation and sequencing capabilities that Gong does not offer |
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Centralizes rep workflows and outreach tasks in one place |
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Solid call recording and coaching tools for managers |
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Easy for large teams to standardize engagement processes |
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Integrates cleanly with CRM systems and sales tech stacks |
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❌ Cons |
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Conversation intelligence is not as deep or actionable as Gong’s |
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Limited forecasting and revenue intelligence compared to Gong |
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Primarily post-call insights with no real-time conversation support |
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Coaching tools are narrower than Gong’s AI-driven recommendations |
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Works best when paired with an additional CI platform for full visibility |
Best for: Teams that prioritize structured outreach, task automation, and scalable sales workflows and want lighter call analysis without adopting a full conversation intelligence suite.
4. Clari
Clari is a revenue intelligence and forecasting platform that helps sales teams track deal health, pipeline risk, and activity signals across the entire sales cycle. While Gong centers on conversation intelligence and coaching insights from calls and meetings, Clari focuses on forecasting accuracy, pipeline visibility, and end-to-end revenue operations.
Key features
- Comprehensive revenue intelligence and forecasting tools
- Deal health scoring based on activity, engagement, and CRM signals
- Pipeline inspection dashboards with risk alerts and seller accountability
- Integration with Clari Wingman for conversation intelligence and call insights
- Activity capture across calls, emails, and meetings for complete deal visibility
- CRM integrations to enrich forecasting and automate pipeline updates
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✅ Pros |
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Exceptional forecasting and revenue analytics that go deeper than Gong’s |
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Strong deal inspection tools that surface pipeline risk and seller gaps |
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Activity data and AI signals give leaders clearer visibility into deal momentum |
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Works well as a central platform for revenue operations and forecasting |
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Integrates with Wingman to add conversation intelligence when needed |
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❌ Cons |
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Conversation intelligence alone is not as robust as Gong’s without Wingman |
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Less focused on call-level coaching or rep behavioral insights |
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Requires strong CRM hygiene to deliver accurate forecasting |
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It can be complex for smaller teams without dedicated RevOps support |
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Not designed as a standalone CI platform |
Best for: Revenue teams that prioritize forecasting accuracy, pipeline visibility, and deal inspection, and may add Wingman for conversation intelligence rather than relying on Gong as a single CI + revenue platform.
5. Dialpad
Dialpad AI Sales is a unified communications and sales platform that combines calling, AI transcription, and conversation insights inside a CCaaS-style environment.
While Gong provides deep post-call analytics, deal visibility, and revenue intelligence, Dialpad focuses on real-time AI assistance, sentiment analysis, and automated note-taking that help reps perform better during live conversations.
Key features
- Real-time AI-powered call guidance and objection support
- Automatic recording, transcription, and post-call summaries
- Sentiment analysis and live call scoring
- Built-in dialer and communication tools in a single platform
- Coaching features, including call libraries, scoring, and performance dashboards
- CRM integrations for activity sync and deal tracking
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✅ Pros |
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Real-time AI assistance that Gong does not provide |
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Affordable and easy for growing teams to adopt |
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Native dialer plus CI features reduce the number of tools reps need |
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Strong automated notes and summaries for fast follow-up |
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Useful for hybrid teams that need both calling and AI insights |
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❌ Cons |
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Conversation intelligence depth is lighter than Gong’s |
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Revenue intelligence and forecasting are limited |
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Less robust deal inspection and activity-driven risk analysis |
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Not as customizable or analytics-heavy as CI-only platforms |
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Works best for teams that want all-in-one calling + AI rather than deep revenue analytics |
Best for: Teams that want real-time AI assistance, automated call notes, and basic conversation insights inside a unified communications and sales platform, rather than a standalone revenue intelligence suite like Gong.
6. Avoma
Avoma is a meeting intelligence and AI note-taking platform that analyzes calls, demos, and meetings to surface insights, action items, and coaching opportunities.
While Gong emphasizes deep revenue intelligence, pipeline visibility, and deal analytics, Avoma focuses more on automated notes, meeting insights, and collaboration workflows across sales, CS, and onboarding teams.
Key features
- Automatic recording, transcription, and AI-generated notes for calls and meetings
- Conversation insights such as topics, talk ratios, and customer questions
- Meeting templates and agenda workflows for consistent discovery and demos
- Post-call summaries with action items and follow-ups
- Coaching tools, including call libraries, snippets, and rep scorecards
- Integrations with CRMs, dialers, and collaboration platforms
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✅ Pros |
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Exceptional AI note-taking and action-item extraction that reduces admin time |
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Covers a wide range of teams beyond sales, including CS and implementation |
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Simple onboarding and fast time to value for smaller teams |
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Strong collaboration features for reviewing and sharing calls |
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More affordable than Gong for teams needing lightweight CI |
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❌ Cons |
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Limited revenue intelligence and forecasting compared to Gong |
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Conversation analytics are not as deep or predictive |
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No real-time guidance or in-call coaching |
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Deal visibility features are lighter and depend heavily on CRM integrations |
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Designed for meeting intelligence rather than full revenue operations |
Best for: Teams that want fast, automated meeting notes, call summaries, and basic conversation insights without adopting a full revenue intelligence platform. Ideal for organizations that value time savings and collaboration more than deep analytics or forecasting.
7. Jiminny
Jiminny is a conversation intelligence and coaching platform designed to help sales teams analyze calls, share insights, and reinforce best practices.
While Gong combines conversation intelligence with revenue analytics, activity signals, and deal visibility, Jiminny focuses more narrowly on post-call analysis, coaching workflows, and team enablement.
Key features
- Call recording, transcription, and searchable call libraries
- Conversation insights such as talk ratios, topics, and objection handling
- Coaching tools, including scorecards, feedback workflows, and playlist-style call sharing
- Team performance dashboards that highlight rep strengths and gaps
- Integrations with CRMs, dialers, and sales engagement platforms
- Collaboration tools that make onboarding and peer learning easier
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✅ Pros |
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Simple, intuitive platform for coaching and performance improvement |
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Strong call libraries and sharing workflows that help with onboarding |
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Affordable and easy to roll out across mid-market teams |
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Covers core conversation intelligence needs without added complexity |
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Makes call review and coaching more collaborative across teams |
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❌ Cons |
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No forecasting or revenue intelligence as Gong offers |
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Post-call insights are less sophisticated and predictive |
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Limited deal visibility and activity analytics compared to Gong |
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No real-time guidance or in-the-moment coaching |
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Not as robust for enterprise teams with complex workflows or RevOps needs |
Best for: Sales teams that want straightforward conversation intelligence and coaching tools and do not need Gong’s deeper revenue analytics, forecasting, or pipeline visibility. A great option for mid-market organizations focused on coaching and enablement.
8. Balto
Balto is a real-time agent guidance platform that helps agents follow the right talk tracks, handle objections, and stay compliant during live calls.
While Gong focuses on post-call conversation intelligence, coaching insights, and revenue analytics, Balto improves performance in the moment by giving reps dynamic prompts and workflows as the conversation unfolds.
Key features
- Real-time on-screen prompts that guide reps through objections, questions, and discovery
- Dynamic workflows that adjust based on customer intent and call context
- Live compliance alerts and required scripting cues
- Real-time QA scoring and supervisor visibility during active calls
- Post-call summaries and scorecards to reinforce coaching
- Integrations with dialers, CCaaS platforms, and CRMs
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✅ Pros |
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True real-time guidance that Gong does not offer |
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Reduces repeat calls and improves objection handling during live conversations |
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Helps standardize talk tracks and best practices across teams |
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Fast deployment and minimal admin overhead |
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Complements or replaces post-call coaching platforms depending on team needs |
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❌ Cons |
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Not designed for revenue intelligence or pipeline forecasting |
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Does not offer full conversation intelligence or deep post-call analytics |
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Requires agent adoption and workflow alignment for maximum impact |
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Works best alongside CRM and CI platforms for end-to-end visibility |
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Focused on live calls rather than meeting intelligence or email activity |
Best for: Teams that want to improve performance during the call, not just after reviewing recordings. Ideal for organizations prioritizing real-time coaching, objection handling, and consistent messaging to increase conversion rates and first-call success.
Why Are Contact Centers Switching from Gong to Balto?
Real-Time Support on calls
Teams switch when they want performance improvements during the call, not hours or days later. Balto gives agents live prompts and workflows that help them handle objections, follow talk tracks, and close more effectively in the moment.
Less Manual Coaching and Faster Ramp Time
Gong requires managers to review recordings to find coachable moments, which slows down feedback loops. Balto surfaces guidance instantly on the call, helping new reps ramp faster and reducing the coaching burden on supervisors.
Trusted by Top Contact Centers
Your business is in good hands with Balto. With a 4.8 rating and over 300 reviews on G2, Balto is the favorite real-time solution for top-performing contact centers.
Why You Should Choose Balto Over Gong
With our smarter AI, simple onboarding with one-day integrations, and focus on agent empowerment, we think the choice is clear. We invite you to get a demo to see the difference for yourself.
Don’t Just Take Our Word For It
vs
June 01, 2022
“Balto has allowed me to be more confident and successful when speaking to my clients. I love the fact that it’s real-time, lets me know what I’ve said, and gives me extra key points.”
Jan 12, 2022
“It’s like having a little helper on my desktop.”
June 01, 2022
“I like the real-time information we can see as call interactions take place. We can build our playbook to best complement our business needs while delivering excellent customer service. Everyone at Balto is friendly and fantastic when we need assistance.”
July 18, 2022
“IT HAS IMPROVED MY SALES ASTRONOMICALLY.”
9. Salesken
Salesken is a conversation intelligence and real-time sales assistance platform that provides reps with live cues, talk tracks, and objection support during calls.
While Gong focuses on post-call analysis, coaching insights, and revenue intelligence, Salesken emphasizes in-the-moment performance improvement with prompts designed to help reps stay on message and respond more effectively.
Key features
- Real-time call prompts for objections, questions, and competitive mentions
- AI-driven talk track suggestions based on customer intent
- Call recording, transcription, and searchable post-call insights
- Sales playbooks that guide reps through structured conversations
- Coaching tools with call libraries, feedback workflows, and scorecards
- Integrations with CRMs, dialers, and sales engagement platforms
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✅ Pros |
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Provides real-time cues that Gong does not offer |
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Helps reps improve objection handling and talk-track adherence during the call |
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Solid meeting summaries and coaching tools for post-call review |
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Affordable option for teams that want both CI and real-time assist |
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Useful for improving consistency across large outbound teams |
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❌ Cons |
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Conversation intelligence depth is lighter and less predictive than Gong’s |
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Limited revenue intelligence and forecasting capabilities |
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Real-time prompts are helpful but less dynamic than Balto’s |
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Deal visibility and activity analytics are not as robust as Gong’s |
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Works best for outbound or scripted sales environments |
Best for: Teams that want real-time call guidance alongside basic conversation intelligence and do not need Gong’s advanced revenue analytics or deal inspection. A strong choice for outbound or high-velocity sales environments focused on consistency and in-the-moment coaching.
10. Cresta
Cresta is a real-time agent assist and conversation intelligence platform that helps reps improve both during and after calls.
While Gong focuses heavily on post-call analysis, deal insights, and revenue intelligence, Cresta emphasizes live call guidance, dynamic assistance, and hybrid AI coaching designed to improve performance in the moment as well as through post-call review.
Key features
- Real-time agent assist with prompts, next-best responses, and objection handling
- AI-driven post-call analytics, including talk ratios, topics, and call trends
- Automated coaching workflows and performance dashboards for managers
- Playbooks and guided conversation flows tailored to different sales motions
- Post-call summaries and action-item extraction
- Integrations with CRMs, dialers, and sales engagement tools
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✅ Pros |
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Strong real-time guidance capabilities that Gong does not provide |
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Hybrid model offers both live assistance and post-call intelligence |
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AI coaching insights help managers identify patterns across reps and teams |
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Useful for standardizing talk tracks and improving objection handling |
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Modern interface and smoother deployment compared to older CI tools |
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❌ Cons |
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Revenue intelligence and forecasting are not as deep as Gong’s |
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Conversation analytics are narrower and less predictive than Gong’s AI models |
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Real-time prompts are helpful but require tuning to avoid noise |
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Not a full RevOps or pipeline management solution |
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Works best alongside engagement or CRM platforms for complete visibility |
Best for: Teams that want both real-time assistance and basic conversation intelligence without adopting a full revenue intelligence suite. Ideal for organizations focused on improving live call execution and rep consistency rather than deep pipeline analytics.
Key Features to Consider When Choosing Contact Center Software
When evaluating contact center software, it is important to understand which features will actually move the needle for agent performance, compliance, and customer experience.
A strong platform should include conversation intelligence, call recording and transcription, and AI-driven coaching insights among other core features.
Conversation Intelligence
Look for platforms that can reliably analyze calls, meetings, and emails to surface talk patterns, objections, questions, and behavioral insights that actually improve performance.
Coaching Capabilities
Evaluate how well the platform helps managers identify coachable moments, standardize feedback, and scale coaching without manually reviewing every call.
Real-Time Agent Assist
Some platforms improve performance during the call with real-time prompts, workflows, or objection handling—helpful for teams that want impact immediately.
Deal and Pipeline Visibility
Strong alternatives should provide clarity into deal health, buyer engagement, and pipeline risks so managers can forecast accurately and intervene early.
CRM and Tool Integration
Ensure call data, activity signals, notes, and follow-ups sync cleanly to your CRM and sales engagement tools to prevent pipeline gaps and forecasting blind spots.
Ease of Use and Time to Value
Consider how quickly managers and reps can adopt the platform, how much admin overhead it requires, and whether insights are easy to act on without heavy configuration.
When evaluating tools like Gong, Balto, and others, weigh how each performs in these key areas, balancing sophistication with usability to match your organization’s size, goals, and customer experience strategy.
Top Gong Alternatives
Top Gong alternatives include platforms like Chorus, Salesloft, Outreach, Clari, Dialpad, and Balto, each offering different strengths across conversation intelligence, real-time guidance, and revenue execution.
When comparing them, buyers should look closely at conversation analytics, pipeline visibility, coaching workflows, and whether the platform improves agent performance during the call or only afterwards.
Balto stands out because it delivers real-time guidance, giving agents dynamic prompts and workflows that help them handle objections, stay on message, and improve conversion rates in the moment; something post-call analysis alone cannot achieve.
FAQs
Chris Kontes
Chris Kontes is the Co-Founder of Balto. Over the past nine years, he’s helped grow the company by leading teams across enterprise sales, marketing, recruiting, operations, and partnerships. From Balto’s start as the first agent assist technology to its evolution into a full contact center AI platform, Chris has been part of every stage of the journey—and has seen firsthand how much the company and the industry have changed along the way.
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