Cold Calling Scripts Helps Agents Say the Right Thing On Every Call

Balto shows agents the best things to say,
automatically scores 100% of calls, and alerts managers for coaching moments, in real-time.


Randy Clapp, CRO, Advantage Communications

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Cold Calling Scripts

Cold calling is the process by which customers are solicited for the purpose of selling goods or services. Unlike other forms of selling, cold calling involves contacting customers out of the blue. As such, it’s important that call center agents learn the appropriate protocol for approaching people under these circumstances. Cold calling scripts are used by agents to structure conversations for maximum results. Rather than having to come up with things to say on the spot, they can use a mock call sales script or sales script template to help organize their comments. Using a selling sample script for promoting a product is a great way to interact with customers and increase the odds of making a sale. 

You might use a cold call script to get a meeting scheduled, or even to address customer concerns related to tech support. Inbound sales call script examples can be particularly useful for those working at inbound call centers, as the approach to taking customer calls is often different from cold calling. Finding sales scripts that close every deal is key to achieving success with your calling program. Whether you’re a small business or a large enterprise running call centers in various locations, it’s important to find scripts that are tailored to your individual business needs. 

Balto is an AI-powered platform that delivers high-quality solutions to a variety of businesses, including AmTrust and American Homes 4 Rent. Balto’s scripts guide agents to say the right things on each call, offering real-time advice on where to take the conversation and how to reach customers most effectively. Not only does Balto automatically score calls, but it also alerts managers to coaching opportunities as they arise. Instead of waiting to reflect after the fact, you can make adjustments to conversations as they’re happening.

Sample Script For Selling a Product

If you’re new to the cold calling process, it can be helpful to use a sample script for selling a product. This can serve as a great starting point for structuring your conversation. For instance, if you work in SaaS, a cold calling script for software sales can direct you to the most appropriate things to say to your target audience. Likewise, if you work in online retail, you can use a template for ecommerce. Different customers have different needs and interests, so it’s important to use sample scripts that are aligned with whatever your customers may be in the market for.

While each sample script is unique, there are a few comments and questions that you can almost always expect to find on each script. The following are some of the most common questions found in sales calling scripts:

  • What are your business priorities?
  • What pain points are you dealing with?
  • What would it take for your company to consider switching products?
  • How can we meet your needs?
  • Who in your company can we follow up with?

Distributing a cold calling script PDF is a great way to inform your team of cold calling best practices. This document might include useful questions, information on how to respond to customers that are upset, and where to turn for help if you cannot answer a customer’s question on the spot.

Balto’s software goes a step beyond, allowing for coaching opportunities in real time so that agents can resolve issues while they’re happening rather than after the call has ended. With Balto, you can receive expert guidance so that you always say the right things at the right time. This can be even more useful than a static script or PDF, as it monitors calls in real time and allows agents to shift the conversation as needed.

Free Cold Calling Scripts

Free cold calling scripts are available to help you get started with the cold calling process. Whether you’re looking for a cold calling script for digital marketing, SaaS, ecommerce, or otherwise, you can find a plethora of resources online. A sales call script examples PDF is among the most useful free tools. Due to the highly accessible nature of PDFs, they can be distributed and accessed by everyone on your team. This is a great way to convey information and can be an extremely helpful resource for educational purposes.

Follow-up sales call script examples are helpful, but often overlooked resources for following up with customers. Some agents have a tendency to hang up the phone and forget to get back in touch with customers, but follow-up scripts can help them determine how and when to either reach back out to customers or encourage them to contact the call center at a future point in time. While some of these scripts can be purchased, others are free, so it’s worth looking for whatever free resources you can find to aid in your conversations from beginning to end.

Balto offers solutions that are even more helpful to the cold calling process than traditional scripts. The platform’s dynamic prompts provide agents with discovery questions and rebuttals. This can allow them to take the conversation in a more productive direction if needed, boosting customer satisfaction and the overall quality of the call. When cold calling, it’s important to say the right things, and Balto enables agents to do just that, guiding them through the process from beginning to end, showing them what they’re doing right and what they could improve on in order to better serve customers.

Best Cold Call Opening Lines

Implementing the best cold call opening lines into your script can ensure you hit on all critical points and start the conversation on a positive note. Cold calling, by nature, can be disruptive to customers, so it’s important to establish your authority from the get-go. Let them know why you’re calling and how you are uniquely positioned to help them. Make sure they understand that staying on the line and following up with you can benefit their business. Here are some of the best opening lines you might consider incorporating into your script:

  • Hi, my name is [name] and I am with [company]. 
  • I’m glad I’ve reached you, because…
  • How are you doing?
  • How have you been?
  • Have you heard about [product]?

It’s important to grab their attention straight away. You don’t want to keep them on the phone any longer than necessary, and so you should get right to the point. Outbound sales call script examples to demonstrate the significance of making a good first impression. If you fail to grab customers’ attention from the minute they pick up the phone, you’ve already lost, which is why cold call scripts emphasize the importance of opening lines.

Viewing examples that are specific to your job or industry can also be helpful. For instance, if you work in real estate, you can browse cold calling script real estate examples. If you work in banking, it’s best to use cold calling scripts for bankers. Those that work in telemarketing should use sales script sample telemarketing templates, and so on. Cold calling scripts for restaurants are designed to help those in the restaurant industry with their cold calls. Whether you work in food service or any other industry, Balto’s software can help you make productive cold calls, improving customer satisfaction and allowing you to gain deeper insights to help your business.

Cold Call Script Examples

There are many different kinds of cold call script examples, so no matter which industry you’re a part of, you should be able to find helpful samples and templates to help you get started with the cold calling process. Outbound sales call script examples can help you understand what’s involved in the process and how you can get the conversation off on the right foot. Should things go according to plan, you will be able to set up an appointment with the customer at the end of your conversation. To find appointment setting scripts that work in minutes, you can look for templates online or just a sales script generator.

If you’ve gotten to the point in the process where the customer wants to get back in touch with you at a later date, you should use a phone script for scheduling appointments — this can ensure you say the right things and ask the right questions. It’s important to make the process convenient for customers, and cold call scripts can help you determine how to best approach the situation for maximum results, for both yourself and the customer you’re speaking with. Your goal should be to get them scheduled as quickly and easily as possible.

A sales call script examples PDF can provide helpful, easy-to-access information on how to conduct a sales call. Some also provide examples of how to approach the conversation and how to end things on a positive note. Balto takes things further, offering real-time guidance on what agents are doing right and what they might do to improve the course of the call. Example PDFs are easy to use and distribute, but they don’t provide opportunities for coaching. Balto fills this gap and empowers organizations to get the most out of their calls so that they can foster better relationships with customers and ultimately grow as a business.

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