The Power of Value Confirmation Questions in Sales

In this video, we’re going to discuss how you can use value confirmation questions to make sure your customer is interested in your offer.

Using Value Confirmation Questions

Value confirmation questions are questions that prompt your customer to tell you why your offer is valuable.

For example, the next time you pitch a new product feature, follow up by asking:

How would this help you?

Value confirmation questions will help you keep your customer engaged, confirm that your customer is actually interested, and give you opportunities to adjust your pitch based on the customer’s likes and dislikes.

Remember, instead of just pitching one feature after the next, pause and ask your customer, “How would this help you?”

It also helps you steer clear sales buzzwords and other filler language.Your customer will think through exactly how your product would help, allowing you to close more calls.

More Sales Coaching Resources: