Expedited integration makes premier real-time guidance platform available to 1.2 million softphone users at record speed
St. Louis, MO — Balto, the #1 real-time guidance platform, now offers swift and seamless integration with 8×8, the #1 business phone, video, chat, and contact center platform. The strategic integration partnership offers 8×8 customers rapid access to Balto’s Real-Time Guidance, Coaching, and QA conversation excellence tools used for every agent call, and expands Balto’s fast-growing integration footprint with key softphone systems providers.
“Our goal is to ensure that all modern sales and customer service professionals have the tools to be as effective as humanly possible” said Marc Bernstein, Founder and CEO of Balto. “Balto’s integration with 8×8’s best-in-class softphone solution advances us toward that mission. We’re excited to offer 8×8’s customers a fast track to produce excellent sales and service conversations at scale. We also know how much peace of mind real-time guidance technologies give contact center supervisors.”
With just a few clicks, 8×8 customers can now get set up with Balto’s real-time solutions and a promise of no-code enterprise implementation, in just a day — reducing implementation risk and increasing time-to-value.
“We pride ourselves in our integration speed at Balto and are always looking to improve it,” said Mike Goldstein, VP of Engineering at Balto. “Our new process reduces that initial integration time with 8×8 from 30 days down to one.”
The result is a contact center that can now quickly leverage the power of AI to improve agent conversations in real-time. 8×8 customers are already unlocking the power of Balto’s platform to convert more calls, ensure call quality, maintain bulletproof compliance, slash agent ramp time, and delight customers.
Balto has over 50 softphone integrations serving CCaaS customers. In the company’s rapid five-year growth, the company has operationalized its strategic endeavor to be accessible via softphone partners’ in-house app stores and preferred vendor networks. 8×8 is one such softphone provider on a list of industry heavyweights, including Genesys, RingCentral, Five9, Zoom, Salesforce and more. While Balto already integrates with the aforementioned providers, expedited integration is currently in development.
About Balto
Balto guides agents to say the right thing on every call. Top-performing contact centers trust Balto’s AI-powered Real-Time Guidance, Real-Time Coaching, and Real-Time QA to increase sales conversions, prevent costly compliance mistakes, and improve customer experience. Founded in 2017 and based in St. Louis, Missouri, Balto has transformed contact center operations and guided over 100 million conversations worldwide. balto.ai
Maria Edington
Maria Edington is the Vice President of Marketing at Balto, where she works closely with contact center leaders to improve how teams function day-to-day and plan for what’s ahead. Over the past five years, she’s led initiatives focused on performance, quality, compliance, and the practical use of AI across the contact center floor. Her experience spans complex, high-volume industries including Medicare, P&C insurance, financial services, collections, home improvement, and banking—sectors where conversations are tightly regulated, high-stakes, and often the last mile of the customer experience. Maria has contributed to research on Medicare Advantage trends, MedPAC policy, and eBroker financial performance, and regularly works with operators navigating shifting compliance requirements and productivity demands. With a background in engineering, Maria brings a systems-level mindset to how contact centers work—and how they can work better. Her focus: helping contact centers modernize—adopting smarter tools, better habits, and a stronger foundation for what’s ahead.
